What is the Why I Play campaign?
The Scotiabank Pro-Am for Alzheimer’s team has come up with Why I Play as a promotional campaign to inspire a movement among our players and teams as we get back to the ice and fundraise for the 2022 Scotiabank Pro-Am for Alzheimer’s event in May.
Taking part is super simple! We will be encouraging players to take part in the campaign by downloading/printing this Why I Play sign , filling in their reason for taking part/supporting Pro-Am and taking a picture and short video of themselves to use on their personal fundraising pages, social media channels and in fundraising solicitation emails to friends and family.
How can you take part?
Step 1: Print the Why I Play sign and fill in your personal reason for playing. It could be:
- A personal connection to the cause such as “For my grandparent, parent” (someone close to you), OR
- A concern you have around brain health and aging “Research into concussions, or Alzheimer’s research, or Brain Health”, OR
- Something fun like “To get back on the ice”
Keep it short for the sign, but remember the extra details for the video portion later.
Personal stories are meaningful to share with your supporters, but whatever your reason for hitting the ice is, share it!
Step 2: Create and practice the script for your video. It doesn’t need to be written down, a plan will ensure you say everything you need to. Our audience wants to know:
- That you’re playing in the 2022 Scotiabank Pro-Am for Alzheimer’s™ in support of Baycrest.
- What your #WhyIPlay is and some details. If you’re playing for your grandmother, share that she was diagnosed with Alzheimer’s and a bit about how it impacted her.
FYI – a maximum 30 second video is perfect to share with friends, family and potential donors!
Step 3: Take your photo. We’re looking for an Instagram-ready shot of you from the waist up and holding the sign in front of your chest. Our audience needs to recognize you while seeing your Why I Play.
Step 4: Record your video in the same position. Take as many takes as you need – you only need to share the best one.
Step 5: Post it on YOUR social media – tell your network why you play in the 2022 Scotiabank Pro-Am for Alzheimer’s™ in support of Baycrest.
Share your video with a link to www.baycrestproam.ca and #WhyIPlay on all your social media platforms.
You can keep it simple when you share with:
[Sign copy] is #WhyIPlay in the 2022 Scotiabank Pro-Am for Alzheimer’s™ in support of @Baycrest. Learn more at www.baycrestproam.ca. #StickIt2Alz with me May 12 – 14, 2022.
[Sign copy] is #WhyIPlay in the 2022 Scotiabank Pro-Am for Alzheimer’s™ with @SupportBaycrest. Learn more at www.baycrestproam.ca. #StickIt2Alz with me May 12 – 14, 2022.
[Sign copy] is #WhyIPlay in the 2022 Scotiabank Pro-Am for Alzheimer’s™ with @SupportBaycrest. Learn more at www.baycrestproam.ca. Stick it to Alzheimer’s™ with me May 12 – 14, 2022.
Go with something longer if you want, but make sure to tag @Baycrest on Instagram, @SupportBaycrest on Twitter, or Baycrest Foundation on Facebook and we’ll share your post to tell our donors why you play.